Walk into any Deseret Industries store, and you’ll see busy aisles, friendly faces, and great finds. But behind every rack and register, something powerful is happening: people are rebuilding their confidence, discovering new skills, and preparing for brighter futures. 

That transformation happens through the DI job training program, which helps associates create better lives for themselves. One way this is accomplished is through Development Counseling Services—a personalized support resource where trained counselors help individuals overcome life challenges and make meaningful progress in their lives. 

What Makes Development Counseling Different? 

Development counseling is a holistic approach that looks at the whole person, including their goals, education, emotional well-being, and family circumstances. 

Each Deseret Industries store includes at least one development counselor—a credentialed professional who works one-on-one with associates in the job training program. These counselors collaborate closely with associates and operational supervisors to create personalized development plans that improve work habits, emotional response, and interpersonal skills. 

Using tools like Ready for Work—a well-researched training framework designed to help individuals set goals, build confidence, and develop essential workplace skills—counselors help associates identify their unique strengths and challenges. They then guide them step by step toward measurable progress they can see and celebrate. 

The Core Services of Development Counseling 

Every person who comes to Deseret Industries has a different story and starting point. Development counselors play an essential part in supporting these associates in their personal and professional goals. Here are five ways they do this: 

1. Administer Assessments to Identify Needs 

Counselors help each associate identify their strengths, employment barriers, and strategies for moving forward. This clarity helps the individual—and those supporting them—build the right plan for growth. 

2. Create a Plan for Progress 

Together, the counselor and associate design a development plan that outlines goals, milestones, and practical action steps. The plan focuses on building employability skills and personal habits that support long-term success. 

3. Connect Associates with Community Resources 

Sometimes, the biggest obstacles to employment aren’t skill-related—they’re life-related. Transportation, housing, or childcare challenges can make progress feel impossible. That’s why counselors coordinate with community agencies and Church leaders to connect associates with local resources and ensure they don’t face these hurdles alone. 

4. Support Associates in Hands-On Learning 

Associates gain real-world experience through on-the-job training at DI stores and other facilities like the Latter-day Saint Humanitarian Center. Counselors use Ready for Work and other tools to help participants translate that experience into résumé skills, interview confidence, and readiness for outside employment. 

5. Prepare Associates for Education and Career Growth 

For some, success means additional schooling or certification. Counselors help identify the right training and can sometimes assist associates with accessing funding for tuition or certifications.

Why a Whole-Person Approach Matters

You Can Be Part of the Mission 

At Deseret Industries, the goal isn’t simply to help people find work—it’s to help them build a foundation for lifelong growth. Development Counseling Services plays an important part in that mission by addressing the root causes of employment barriers and empowering each individual to create a better future. 

You can support this mission as well. Every donation, purchase, and hour of service at Deseret Industries fuels this life-changing work. When you shop or donate, you’re not just supporting a thrift store—you’re helping someone gain skills, confidence, and hope for the future. 

To learn more about what development counseling looks like in action, read Paulina’s story and discover how her care and expertise help individuals reach their goals.