For many moms, shopping at Deseret Industries is about much more than finding a good deal. It’s about stretching budgets, discovering unexpected treasures, and knowing their purchases support something bigger. To see why DI is such a favorite, learn about a few moms who shop there regularly. Meet Michelle, Alice, and Angie—three shoppers with three different reasons DI keeps calling them back. 

Alice: A Shopper Who Values Organization and Affordability  

Alice knows exactly why Deseret Industries is her go-to thrift store. For her, it checks every box—quality, affordability, and a shopping experience that feels easy and welcoming. 

“I just feel like DI has everything I need,” Alice says. “The quality, the organization, the price—it’s pretty much everything I want.” 

When Alice shops, she does it with purpose. She loves browsing the household goods and home furnishing sections and has filled much of her home with DI finds. Walking through the aisles never feels overwhelming—instead, it’s a place where she can take her time, explore, and trust that she’ll find something both useful and well-priced. For Alice, DI makes thrifting simple and satisfying.

Angie: A Treasure Hunter with a Love for Books 

As a mom of six and a passionate homeschooler, Angie’s first stop at DI is always the book section. Between school schedules and activities, she visits different DI locations regularly—and each trip feels like a treasure hunt. 

“I come because I can find stuff that’s out of print,” Angie explains. “I’m an avid reader and want my kids to be readers too, and I can build our home library here for just a couple dollars a book.” 

Angie loves being able to say yes to her kids when they’re curious or want something new to read, knowing it won’t break the budget. She appreciates that DI makes it easy to buy generously and donate items back when they’re finished with them. For her family, DI isn’t just affordable; it’s a place that supports learning, curiosity, and lifelong reading.

Michelle: Always Finding Exactly What She Needs 

Michelle describes herself as a “browser”—someone who looks a little bit everywhere because you never know what you might find. Whether it’s clothes, shoes, or something fun for a family project, DI has helped her solve problems more times than she can count. 

“One time I needed a vest for my autistic son for a dress-up party,” Michelle recalls. “I found one here—and then he wore it to church and even to a formal dance.” 

From special occasions to everyday needs, Michelle loves how DI helps her say yes to moments that matter. She’s found great shoes, outdoor items, and even garden décor—all while enjoying chatting with DI associates she knows by name. For Michelle, DI is a place where practicality and joy meet.

More Than a Thrift Store 

These moms may shop for different reasons, but they have one thing in common: Deseret Industries helps them care for their families while supporting their community. Every purchase helps fund job training and employment opportunities for people working to build better lives for themselves and their families. 

If you’re a mom—or shopping for one—Deseret Industries might just become your new favorite place, too. Donate gently used goods  or shop at your nearest Deseret Industries location today!